Master the Art of Short-Form Content Creation with an Expert Coach
…in just 90 Days
Learn how to launch and build your personal brand with my step by step 90-day program designed to take you from hesitant beginner to confident creator, using every tool and strategy I’ve honed in 20 years of video production and social media strategy.
Don’t get left behind… start creating today
Content creation allows you to amplify your message, your brand, and build a community who knows, likes and trusts you. Want to know how a bespoke mobility engineer got over 37,000 views and £21,000 in business from one video? Or how I used short-form video content for my indie film to land a deal with Amazon Prime? This course offers the same strategies that have made these transformations possible.
Does This Sound Like You?
> You know you need to be creating content, but have no idea where to start.
> You have ideas for content, but you’re not sure how to make them shine or get noticed.
> You dream of building a community of people who know, like, and trust you, but the process feels overwhelming.
> You’re stuck on the tech—lighting, sound, editing—and worry about wasting time and money on trial and error.
> You’re putting in effort to make content, but it’s not delivering results or driving sales.
Imagine the Impact of Mastering Video Content…
> You create videos once and watch your brand’s reach and engagement soar.
> You gain confidence every time you press record, knowing your content will connect with your audience.
> You build a personal brand that attracts business, letting you spend more time with family, travel, or work on passion projects.
> You have complete control over the story you’re telling, bringing clients and sales without even trying.
Meet Paul —Your Guide in the Content Creation Journey
I’m Paul McGhie, a video producer with 20 years of experience creating content that doesn’t just capture attention—it holds it. Over the years, I’ve helped individuals and businesses alike transform how people see them through content. I’ve worked with everyone from local, to global brands, to indie filmmakers and secured multiple high-visibility opportunities.
What You’ll Gain in 90 Days
Month 1
You’ll know how to identify and speak confidently to your target audience, building a connection that’s real and trusted.
Month 2
Master camera techniques, lighting setups, angles, and clear, studio-quality audio.
Month 3
Perfect your editing for high engagement and discover where to post for maximum impact.
In 90 days, you’ll have the skills to build your brand, boost engagement, and attract the business opportunities you want.
Enroll now at the Founder’s Group rate of £1,200 and save £240.
You can also manage your payments with our 3-month plan at £480 per month. This program begins in early December and places are limited. Book now to not miss out.
Real Results & Testimonials from Real Clients
Bringing My Global Brand Coaching to Your Short-Form Journey
What Previous Students Have To Say…
“Paul is an amazing trainer. He is patient, perfectly paced and clearly very knowledgeable. I think I got much more than I could have hoped and it’s all thanks to his skills as a trainer and videographer. I cannot wait to put some of my new skills into practice.”
– Soph
“Professional, friendly, talented, creative and generally all round brilliant video producer, film maker and editor. I cannot recommend him highly enough.”
– Jayne
“People actually watch my videos now – it’s amazing!”
– Zoe
What You’ll Receive in the Program
> Step-by-Step Lessons covering all aspects of short-form content production—from scripting and lighting to posting strategy.
> Live Coaching with weekly Q&A sessions to keep you on track and answer questions in real > time.
> Lifetime Access to all resources and updates, including detailed video tutorials and downloadable templates.
> Community Support through an exclusive group of creators, providing a network for feedback and shared success.
This Course is for You If…
> You’re a small business owner, service provider, or creative looking to build an authentic online presence.
> You’re ready to invest in building a personal brand but need guidance on the ‘how’ of video creation.
> You’ve struggled with getting consistent engagement on social media and want to see results.
> You value quality and are ready to learn the technical skills that make videos stand out.
Grab Your Spot Today! Limited Time ‘Founder’s Price’ Offer
Take advantage of the exclusive founder’s price to access a full 90 days of expert coaching and community support, designed to make your short-form content journey impactful and rewarding.
From scripting, camera work, to lighting and editing, you’ll learn exactly how to create content that connects—and converts.
30 MODULES (& COUNTING!)
+ Find your audience
+ Solve a Problem
+ Craft Your Message
+ Styles that Stand Out
+ Pro Audio Recording
+ Camera Mastery
+ Phone Or Pro Camera?
+ Lenses & Angles
+ Using Natural Light
+ Pro Lighting Choices
+ Mastering Pro Lighting
+ Using Background Music
+ Scripting Your Video
+ Getting Camera Confident
+ Your Backdrop
+ Onscreen Lighting
+ Create Your DIY Studio
+ Verbal Hooks
+ Visual Hooks
+ Question Hooks
+ How to Keep People Watching
+ Big Views for Your Niche Audience
+ How, When and Where to Post?
+ Editing on Your Phone
+ Editing on Your Laptop
+ How to Film Yourself
+ Batch Filming Your Content
+ Sticking to the Plan
+ Videos for YouTube
+ Using AI
FAQs
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Who is this course for?
This course is made for anyone that is trying to sell their services online. My background as a Video Producer And Strategist is coaching people online. I have now taken everything I have learnt with clients and my own businesses and put it into a guide for you to easily follow and apply.
When does it start?
We’ll be kicking off our 90 days in November 2024. Spaces are limited and so is the Founder’s Price so grab your spot now to avoid disappointment.
When are the live calls?
Times are based on UK time zone.
Live calls happen once a week at 6pm, Wednesdays.
What if I can't make the live calls?
I gotcha! All calls are recorded and added to the training library.
You can even submit questions and videos for feedback even if you do not attend.
How much one on one support will you provide?
Every week day, you’ll find me actively participating in our Discord community, addressing queries, giving feedback and offering guidance.
Our live calls are a one to many set-up. Many students discover that their questions get answered while listening to the advice given to and by their peers, which is what community is all about!
Do I have to attend the live calls?
It isn’t mandatory, however, I strongly encourage you to attend as many as you can to get the most out of the program.
You can always ask questions in our Discord community which can then be answered in these sessions and available afterwards, recorded.
What happens after the 90 days?
There are two options:
1. You can go all lone-wolf and grow your personal brand solo.
2. You can join the membership and keep access to our support, live calls and feedback.
At the end of the 90 days, you’ll have the option to join our ongoing membership. If you choose to move on, you’ll retain access to the course content but will lose access to the support and community.
Are there any other costs?
One to one mentorship sessions can be booked for an additional price.
Software – There’s lots of software out there that can save you time and money in the long run. I’ll be recommending the ones I use, but it’s entirely optional.
Video equipment – I’m the king of no-budget filmmaking, and everything I recommend will be good quality and affordable. But if you want to start with nothing but your phone – this course is completely accessible for that.
Investing in Yourself is a Big Deal – I Totally Get It!
When you work with me, (and even when you don’t), I’m always here to offer support in your video journey. And that support start RIGHT NOW – even before you join me in the program!
If you have any questions that haven’t been covered above, or you want to talk about how this program could be a great fit for your brand or business, or you’d like to know more about how these skills and strategies can align with your goals…
Let’s have a chat!
Spaces are limited, can you afford to wait?
This isn’t your typical course where you’re left to figure it all out alone. With weekly sessions, you’ll access fresh insights and strategies each week, so you’re never left in the dark and can make consistent progress.
Each applicant is carefully vetted to ensure they’re the right fit for our community, and with limited spots available monthly, spaces fill up quickly. Once we’re at capacity, we’ll pause new sign-ups to keep the experience top-notch.
So, here’s the question: do you want to keep spinning your wheels on methods that won’t elevate your personal brand? Or would you rather work with a video professional who can give you everything you need to make short-form videos that stand out, so you can grow a community who know, like and trust you, allowing you to reclaim your time to build the lifestyle you’ve been dreaming of?